TELEMEDICINE PLATFORM
Unified medical care platform - Telemedicine and medical prescription
ROLE
Product Designer
DEVICES
Web and mobile
YEAR
2022
Platform for healthcare professionals to conduct telemedicine consultations.
Background
Healthcare professionals to conduct telemedicine consultations had to leave the consultation system to access another prescription system. This compromised the fluidity of the consultation and the visual connection with the patient, directly impacting the care experience.
Main goal
To create a seamless service experience for healthcare professionals, integrating the prescription functionalities into the telemedicine system and ensuring that the flow also serves doctors who work in person.
Challenges
There were two different versions of the medical prescription system, one of which was still under development;
The telemedicine system was legacy and directed exclusively to a single version of the prescription system, limiting integration and compromising the user experience;
Strategic change in the product's positioning to include doctors who provide face-to-face care;
The need to design a complete medical care journey, considering screening, medical records and prescriptions, in a unified and fluid way.
The design process was carried out in collaboration with product and technology teams, with a focus on understanding existing flows, identifying opportunities for improvement and proposing a viable solution in line with the needs of healthcare professionals. Below, I highlight the main stages carried out during the project:
Analysis of existing systems
We mapped the functionalities of telemedicine and prescription systems to understand what could be reused or adapted. We evaluated aspects such as the digital signature flow, legal requirements and technical limitations.
Certainties, Assumptions,
and Doubts Matrix
We organized the initial learnings into a matrix to guide the next stages of the project. This helped us understand what needed to be maintained, modified or validated with the technical team.
Technical and functional validation
We held sessions with PO, Tech Lead and Frontend to validate hypotheses, define business rules and align what was technically feasible.
We designed an integrated solution that would allow the doctor to remain in the same environment throughout the entire day of care, including:
Even without implementing the solution, the project brought important lessons about processes, alignment between areas and adapting existing solutions. Living in the context of strategic change and a product in transition contributed to a broader view of the impact of design on different fronts. Among the main lessons learned, I would highlight
Product strategy matters
Strategic product changes directly influence design decisions and require constant alignment with the team.
Many solutions don't start from scratch
Complex projects don't always have to start from scratch, it's possible to adapt existing solutions.
Phased deliveries
Being clear about what can be delivered in stages helps ensure real progress in the user experience, even if the complete solution takes longer to implement.
New product in other time
Although the proposal developed was not implemented at the time, it served as the basis for the creation of a new system, which was later consolidated as a new product in the company's portfolio.